The TUI Care Foundation has introduced TUI Futureshapers Global, a programme designed to provide small tourism enterprises across key international destinations with affordable financing, mentoring, and sector visibility to strengthen sustainable and community-rooted business models.

As reported by Ireland's Travel and Trade Network, the initiative is implemented in partnership with the UnTours Foundation, a non-profit impact investor, and will deliver low-interest impact loans to up to eleven tourism enterprises over the next two years.

Loans are structured for repayment over two years, with returned capital reinvested into future recipients, creating a revolving model intended to generate ongoing impact beyond the initial funding cycle.

Small and medium-sized enterprises account for around 80% of tourism businesses globally yet routinely struggle to access capital needed to innovate and scale sustainable practices.

The programme directly addresses that gap by pairing financial support with training in financial management, sustainability practices, and impact measurement, alongside visibility opportunities designed to help participants reach new markets.

The initiative targets the creation or maintenance of at least 100 jobs while supporting a further 100 livelihoods across participating destinations in Asia, Africa, the Caribbean, and beyond.

Pilot beneficiaries illustrate the programme's breadth. One One Cacao in Jamaica works with more than 60 smallholder cocoa farmers, combining sustainable agroforestry, above-market cacao pricing, and immersive tourism experiences.

Global Coralition restores damaged marine ecosystems through underwater sculpture installations that evolve into living coral reefs, paired with community training and mangrove restoration.

In India, PashooPakshee trains women and marginalised communities near wildlife habitats to produce handcrafted, conservation-linked souvenirs, connecting biodiversity protection with economic empowerment.

Step inside the full story on TUI's global sustainable tourism initiative in the complete report.