Phuket drives Thailand’s green tourism transformation

Phuket is leading Thailand’s shift towards sustainable tourism with the Green Hotel Plus Phuket Sandbox initiative, aiming to certify 600 hotels to global green standards by 2026. With tourism contributing 1.67 trillion baht last year—but also generating millions of tonnes of emissions—the government is fast-tracking efforts to make the industry low-carbon and climate-friendly.

Hotels adopting sustainable practices will gain a competitive edge as eco-conscious travellers increasingly seek greener options. This bold move positions Thailand as a leader in sustainable travel ahead of the 2026 World Sustainable Tourism Conference.

Read the full article to see how businesses can capitalise on this shift.