Toyota accelerates its EV strategy in Europe

Toyota is making a bold push into the European EV market with three new battery-electric SUVs—the C-HR+, bZ4X, and Lexus RZ. With an ambitious goal to boost its European EV sales from 5% to 20% by 2026-27, Toyota is aligning product innovation with sustainability, infrastructure growth, and shifting regulations.

From high-efficiency battery tech to luxury-driven electrification, Toyota’s latest models signal more than just an expansion—they mark a strategic shift toward long-term electrification. But with competition fierce and charging infrastructure still evolving, can Toyota’s hybrid-first legacy successfully transition to an all-electric future?

Read the full article to explore Toyota’s electrification roadmap.