Tesla enters Saudi Arabia as EV adoption lags

Tesla is set to launch in Saudi Arabia next month, marking a major shift in relations between Elon Musk and the kingdom. This move comes as Tesla faces slowing sales in Europe and rising political backlash in the US. With EVs making up just 1% of Saudi car sales and gas-powered vehicles dominating the market, Tesla’s entry will test the kingdom’s appetite for electrification.

Beyond selling cars, Tesla’s Riyadh event will spotlight AI, robotics, and autonomous driving, signalling a broader push for tech dominance. With Saudi Arabia’s sovereign wealth fund heavily invested in rival EV brands, Tesla’s success in the region is far from guaranteed.

Read the full article to explore the business implications of Tesla’s Saudi expansion.