Ambition vs. reality

Author: April Lara
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From massive solar projects to clean shipping breakthroughs, businesses are making bold strides toward a greener future. But real sustainability isn’t just about ambition—it’s about accountability. 

As governments push for stricter reporting, and watchdogs crack down on environmental abuses, the gap between green promises and real impact is under scrutiny. Can companies keep up with rising expectations, or will sustainability remain more about perception than progress? 

The future of business isn’t just about growth—it’s about proving that growth can be truly sustainable. 



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